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Location Details Coming Soon!
We're on the hunt for the perfect venue across the country. It has to have it all - great location, stunning amenities, spacious rooms that make you feel welcome and energized... and of course, amazing food!
The 2022
Online Sales
Academy
Ramp up your knowledge base with study materials, dialogues and process development PLUS a Sales Readiness Quiz
I could not imagine doing my job without the online sales academy. I think that it has definitely given myself and my team the confidence that we need to be able to handle the leads that are incoming and be able to efficiently do our jobs and answer questions effectively.
Register Now!
Space is limited,
Claim your ticket.
Register Now!
Space is limited,
Claim your ticket.
Jen Barkan | Online Sales Coach
With over 19 years in sales and marketing for new home builders, Jen Barkan brings additional frontline experience to Do You Convert as an Online Sales Coach.
In 2016, she was named Online Sales Consultant of the Year by the National Sales and Marketing Council of the National Home Builders Association and was also a Silver Award winner in 2015. Later in 2016, Jen was the recipient of Professional Builder Magazine’s 40 under 40 award.
Jessie Suggs | Online Sales Coach
Jessie is an Online Sales Coach with Do You Convert and has over 8 years of home builder sales and marketing experience.
In 2020, Jessie led an online sales team that managed more than 10,000 leads and generated more than $146 million in sales revenue. A three-time honoree of Mungo Homes’ CEO Circle of Excellence, Jessie is a National Home Builders Association Silver Award Winner for 2019 and 2020, was awarded the 2018 Internet Lead Specialist of the Year by the Building Industry Association of Central South Carolina, and was recognized as a Home Building Industry Leader by Professional Builder in the annual 40 under 40 Class of 2021.
Rise & Design
There are just a few spots remaining for this immersive retreat that helps you sharpen creative leadership and problem-solving skills fast. Designed for marketing minds in homebuilding, this experience blends hands-on workshops, intentional networking, and group discussions to fuel inspiration and actionable insights at the intersection of creativity and strategy. Attendance is intentionally limited to ensure meaningful connection and depth.
Curated and led by:
Karla Tuten
A STRATEGY-FIRST CREATIVE RETREAT
Striking a balance of
Participate in Hands-On, Interactive Workshops
Exposure to inside & outside our industry
Expand your Strategic Thinking Skills
Ideate Quickly and Present Confidently
Tackle Industry Specific Marketing Challenges
Explore the Execution of Marketing & Branding
Network with like minded professionals
Review Results Driven Creative Case Studies
Engage in Group Discussions and More
*Space is limited
Karla Tuten
Head of Creative Services
Karla has 13+ years of experience in graphic design, and has specialized in real estate and homebuilder marketing since 2014. Her background in both design and new-home marketing gives her a unique perspective on how brand, marketing, and storytelling work together for builders.
A 2025 NAHB Award winner, Karla’s work spans brand identity, signage, print, advertising, and web design. She’s especially passionate about rebranding, listening to builders’ stories and translating them into meaningful, effective design. She is the creator of the Builder Brand Survey, the first-of-its-kind assessment designed to measure brand consistency for home builders.
A highly sought-after industry speaker, Karla has presented at the International Builders’ Show and the Online Sales & Marketing Summit, sharing insights on brand strategy and marketing for home builders. She is also a regular judge for the MAME Awards, helping recognize excellence in home building and marketing.
Karla was named to ProBuilder’s 40 Under 40 in 2021, earned a Brand Management certificate from Cornell in 2023, and serves as an AIGA Mentor.
Unlock Creative Impact: Elevate with Strategy
Created for creatives, by creatives.
All within the homebuilding space.
Through hands-on workshops, case studies, & more
Meet Your Host
Bend, Oregon
This immersive retreat helps you sharpen creative leadership and problem-solving skills fast. Through hands-on workshops, you'll tackle real world marketing and homebuilding challenges, practice rapid ideation, and refine how you present ideas. You'll explore strategic creative conversations, review standout campaigns, and tour inspiring spaces. Group discussions offer time to reflect, connect, and collaborate.
Your ticket cost includes transportation, meals, supplies and pre-networking activities for the entirety of the event. Attendees are responsible for travel costs and accommodations.
Ask A Question
Want to know more about the Academy? Send us a message.
Join the Interest List
Sign up today for the next Academy VIP List to get notified when tickets are released
Join the Interest List
Sign up today for the next Academy VIP List to get notified when tickets are released
From nature walks and sketching turkeys and turtles, to learning how to not lose your soul as a creative and making new, professional friends from across the country, this experience was exactly what I was looking for. In a blue collar world, having a space for creativity, with other creatives, was a missing link in our industry.
Big thank you to Karla at Do You Convert for creating a special opportunity for us!
Testimonials
Torri Knight
PAHLISCH HOMES
Beverly Angulo
WOODBRIDGE PACIFIC
In a world where large-scale summits and offices are the most common spaces for these types of conversations, it was a real breath of fresh air to experience it this way. I left with fresh perspective, actionable insights, and a real appreciation for the group. Big thank you to Karla and the DYC team for making it happen
Hear from our Inspiring Storytellers...
Karla Tuten
HEAD OF CREATIVE SERVICES
DO YOU CONVERT
Hear from our Inspiring
Storytellers
SENIOR CREATIVE & DIGITAL COMMUNICATIONS MANAGER
PAHLISCH HOMES
Torri Knight
CHIEF MARKETING OFFICER
M/I HOMES
Will Duderstadt
Casey Needham
DIRECTOR OF MARKETING
M/I HOMES
Agenda
Tuesday, June 23rd
4:00 PM - Pre-Event Networking
Thursday, June 25th
On Site at Pahlisch Homes
9 AM – Home Builder Marketing and Branding Case Studies
1 PM - 4 PM – Community Tours at Pahlisch Homes
Wednesday, June 24th
9 AM - 4:40 PM - Sessions and Interactive Workshop
Presented by Karla Tuten, Casey Needham, Kevin Oakley & More
7 PM – Group Dinner