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The 2022
Online Sales
Academy
Most builder brands aren't broken, they're unmanaged.
Ramp up your knowledge base with study materials, dialogues and process development PLUS a Sales Readiness Quiz
I could not imagine doing my job without the online sales academy. I think that it has definitely given myself and my team the confidence that we need to be able to handle the leads that are incoming and be able to efficiently do our jobs and answer questions effectively.
In homebuilding, the brand lives everywhere at once. The sales center, the site signs, the brochure, the website, the Instagram grid, the way your sales team answers the phone. Most marketing teams are responsible for all of it without a clear definition of the brand or a way to check whether it's holding up.
So every new community, flyer and post starts from scratch. Decisions take longer than they should. The brand drifts a little more each quarter, and buyers notice before anyone on the team does.
Brand Academy fixes the gap between knowing your brand matters and knowing how to run it.
Brand consistency shows up on the revenue line. In 8 weeks, you'll build the tools to audit, improve and protect yours, starting with a customized audit of your own builder brand.
Register Now!
Space is limited,
Claim your ticket.
Join Us Live & In-Person
March 30-31, 2022
In Dallas, Texas
Register Now!
Space is limited,
Claim your ticket.
Gilley's In Dallas, TX!
Treat yourself to an exceptional learning experience surrounded by vintage 1920's aesthetics at Gilley's in Dallas, TX!
Enjoy instant access to everything exciting that Dallas has to offer.
In The Heart Of Dallas
Jen Barkan | Online Sales Coach
With over 19 years in sales and marketing for new home builders, Jen Barkan brings additional frontline experience to Do You Convert as an Online Sales Coach.
In 2016, she was named Online Sales Consultant of the Year by the National Sales and Marketing Council of the National Home Builders Association and was also a Silver Award winner in 2015. Later in 2016, Jen was the recipient of Professional Builder Magazine’s 40 under 40 award.
Jessie Suggs | Online Sales Coach
Jessie is an Online Sales Coach with Do You Convert and has over 8 years of home builder sales and marketing experience.
In 2020, Jessie led an online sales team that managed more than 10,000 leads and generated more than $146 million in sales revenue. A three-time honoree of Mungo Homes’ CEO Circle of Excellence, Jessie is a National Home Builders Association Silver Award Winner for 2019 and 2020, was awarded the 2018 Internet Lead Specialist of the Year by the Building Industry Association of Central South Carolina, and was recognized as a Home Building Industry Leader by Professional Builder in the annual 40 under 40 Class of 2021.
Virtual Event
Brand Academy
*Space is limited
A brand that's consistent is a brand that sells.
Course Overview
Built on your brand, not a hypothetical one.
2-Day Interactive Kickoff
The academy kicks off with two full days of virtual training covering brand definition, touchpoint application, brand audits, consistency systems, and content.
Frequently Asked Questions
*Space is limited
8 Weeks of Continuing Education
After the kickoff, you'll join live group coaching, open Q&A, and an exclusive resource library to help you put the framework to work on your own brand.
Your Foundation for Success
The fundamentals that turn brand from guesswork into something you can build on. Improve your brand consistency and content creation.
YOUR FOUNDATION FOR SUCCESS WILL COVER
MPC 101: naming, story, and land, the process behind naming a master-planned community
How content marketing ties back to brand, not just lead generation
What it means to be authentically on-brand, and how that builds trust
Brand consistency: systems, guidelines, and governance.
Collateral design and signage program considerations
How to run a brand audit and know where you actually stand
How brand shows up across sales centers, signage, print, digital, and sales team behavior
The role of visual identity and builder deliverables.
What brand actually is (and the myths that get in the way)
09
07
08
06
05
03
04
01
02
What brand is, what it isn't, and why builders need brand.
The B.U.I.L.D.S. Framework
Defining brand for builders and marketers - what marketers can control, defining the framework, and how intangible qualities are visible at a glance.
Using our framework for evaluating where your brand stands today, identify weaknesses, and touchpoint evaluation.
How and why brand storytelling is pivotal in today's brand to consumer dynamics.
DAY 1
Foundation
Curriculum
Two Days,
Day by Day
DAY 2
Consistency & Activation
How clarity + identity work together to provide consistency. Review real examples of systems that work.
Content marketing's role in brand beyond driving traffic. Walk away with your own Content Matrix System.
Case Studies
Real case studies of builder brands activating their distinct identities.
What you'll walk away with
When a builder's brand is consistent across every touchpoint, revenue can climb by up to 33%*. When the tools and systems are in place, brand asset production is stronger and faster. That's time your team gets back and budget that stops going to rework.
Brand Academy gives you a framework to make faster, better brand decisions without routing every question up the chain. You'll walk away with an audit of your brand, a playbook to protect it and a way to measure progress you can see.
Brand Academy Satisfaction Guarantee
We're confident this course will change how your team makes brand decisions. If you aren't satisfied, we'll give your money back. No questions asked.
Learn and Grow Together
Real Builder Challenges, Not Theory
Interactive, Hands-On Learning
This academy is built around real builder challenges, not theory. You'll work through your own brand's touchpoints, not a hypothetical one.
Personalized Small Group Coaching
With intentionally small class sizes, you’ll benefit from meaningful interactions with your coaches and peers, fostering deeper connections and personal growth within the industry.
Build Connections That Last
Marketing and creative teams across the industry are solving the same brand problems. This is a chance to compare notes with people who get it.
Meet Your Instructor
Taught by the team doing the work
Karla Tuten
Head of Creative & Brand
Karla Tuten is Head of Creative & Brand at Do You Convert.
With 14+ years in graphic design, the past decade focused on real estate and homebuilder marketing, she brings a rare blend of creative instinct and industry-specific strategy to every project. She has partnered with more than 80 builders to refine their brands, visual identities, and marketing touchpoints, helping them tell their stories with clarity and purpose. Karla is also the creator of the Brand Consistency Index Score for Home Builders, the first independent research initiative measuring brand consistency in the home building industry. She has presented at the International Builders' Show and the Online Sales & Marketing Summit on brand strategy home builders, and serves as a regular judge for the MAME Awards, helping recognize excellence in home building and marketing. She was named to ProBuilder's 40 Under 40 in 2021, earned a Brand Management certificate from Cornell University in 2023, serves as an AIGA Mentor guiding the next generation of designers and creative professionals, and is the founder and host of a builder-centric creative strategy summit built around elevating the role of creativity in homebuilding marketing.
Space Is Limited. Get on the List.
Sign up for the interest list to be notified the moment dates, pricing, and registration go live.
Brand Academy
Ask A Question
Want to know more about the Academy? Send us a message.
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Be the first to know
Sign up today for the Academy VIP List to get notified when tickets are released
Marketing leaders who own the brand, oversee every touchpoint, and need a system for consistency.
Who this course is for
Marketers who just inherited the brand and who need a framework and tools to use right away.
Creative teams who produce the assets and want a shared playbook with marketing.
Summer 2027
Brand Academy is 8 weeks of training and coaching for the people who keep a builder's brand together. You'll leave with a playbook to follow and a system that makes every new asset faster to produce.
You won't leave with notes, you'll leave with tools.
Brand Academy starts with two days of live virtual training built for marketing and creative teams at homebuilders. You'll learn how to define your brand, audit it and carry it across every touchpoint buyers see.
Then the real work begins. Over the rest of the 8 weeks, you'll apply what you learned to your own brand with live group coaching, open Q&A and a resource library you keep. Classes stay small, so your questions get answered and your brand gets real attention.
Your customized brand audit. A clear read on where your brand stands today across every touchpoint.
Your brand strengths and weaknesses. Know what to protect, what to fix first and what to stop doing.
Brand measurement tools. A repeatable way to track consistency over time, so brand stops being a matter of opinion.
A content matrix. Keep every post, email and campaign tied to the same brand, no matter who's creating it.
A brand playbook you can build and maintain. The working guide your team, agencies and trade partners follow to get it right.
An organized system for your builder brand. Faster content creation and fewer bottlenecks when decisions need to be made.
One person can learn the system. A team can run it. Enroll your marketing and creative leads together so the playbook doesn't live in one head.